FORMITALIA - NEW APPROACH TO LUXURY
Formitalia attributes its success to a winning combination of having a clear vision of luxury living and style, technological innovation, Italian production culture, and continuously striving for perfection.
Founded in 1968 and managed by brothers David and Gianni Overi, Formitalia focuses on design concepts that offer a carefully integrated solution for the home, office, and corporate environment. The Formitalia touch can be seen in the interiors of magnificent villas in some of the most exclusive locations, hotel developments, and a variety of cultural destinations around the world.
Today, Formitalia offers some of the most desirable collections in the luxury market and is distributed in over fifty countries.
Formitalia Luxury Brands
“Uncompromising spirit, Italian ingenuity and design - together with the timeless legend of a brand recognized throughout the globe. I hope my clientele understands my personal vision behind all my branded products: to spread the passion and spirit of Italy with unique and distinctive products, inspired by Italian industrial design and the Lamborghini family mechanical heritage”
Tonino Lamborghini, Founder
In 2005 the Tonino Lamborghini brand merged with Formitalia for the opportunity to broaden its range with collections of home and office furniture that are distinctly powerful and fierce. Inspired by the world of the Lamborghini mechanical heritage, the pieces are lined in leather and utilize bold and bright colors. A unique spirit permeates every product designed and created by Tonino Lamborghini. While his designs are faithful to traditional shapes, they are also elegant and bold. His latest innovation transformed the kitchen space by creating designs that are fully lined in leather. He has also put forth a limited-edition collection that incorporates elements made of carbon and Kevlar in combination with fine leather and wool to create a luxurious and ergonomic space.
“The Art of Living is the Aston Martin spirit, it is a beautiful mix of design, technology and style to enhance your life; it is deep in our culture; it is in everything we do”.
Marek Reichman, Aston Martin Chief Creative Officer
In 2011 Formitalia began its exclusive partnership with the prestigious English motor company Aston Martin. Aston Martin Interiors was born with a furniture collection that offers distinguished solutions to the home and office complete with accessories and lighting. This line is futurist in design and is strictly made in Italy. It incorporates advanced industrial technologies for the creation of carbon and Kevlar components along with valuable materials such as hides, boiled wool, and cashmere. The Aston Martin line is sleek, seductive, and sophisticated to reflect the uncompromising level of design, comfort, luxury, and performance that is embodied by a modern Aston Martin sports car.
The FORMITALIA Glamour collection is the evolution of the original conception “Boutique Collection” that was created in 1991. It is influenced by the world of horses, with prints of Arabian horses made of pure silk from Como and the use of the highest quality hides. The incorporation of crocodile and ostrich prints made this line unique, stylish, and luxurious. Production is mainly in the Toscan region of Italy in the cities of Firenze, Prato, Pistoia, and Pisa and utilizes the best traditions of Italian craftsmanship.
Due to Formitalia’s creative abilities, state-of-the-art technology, and production culture, many leading brands seek to collaborate with their high-profile projects.
Mercedes Benz Furniture Line
Mercedes-Benz collaborated with Formitalia on the creation of a furniture line under the Mercedes-Benz Style label. The collection was presented in Milan at the “Salone Internazionale del Mobile” in 2012 and was a huge success. It is comprised of upholstery, dining room, bedroom, living room, case goods, and other types of furniture. The line even has a wall-unit system with an integrated audio/video home theater system.
The Gherardini Home project was a 2012 collaboration with Formitalia. While Gherardini is a brand that is over one hundred years old and known for its top-notch craftsmanship, elegance, and Italian style, its licensing agreement with Formitalia represents an important new chapter for the Gherardini brand. This partnership allowed the line to evolve and to secure its position as a leader among other well-known artesian brands and luxury fashion houses.
Fine art pieces and personal accessories are what help take an interior to its utmost potential of beauty and sophistication. Formitalia fills such a need with its formation of the Mirabili brand which is focused on offering such solutions to its clients.
In 2002 Formitalia acquired the Mirabili Arte d’Abitare brand, a collection of furniture and art that was created by Sergio Cammilli in 1980. The collection comprises of limited edition works of art by 38 internationally known artists who contributed to the creation of the habitat “The Art of Living”. Artists include Amendola, Barni, Cammilli, Cantafora, Chia,Ceroli, Corneli, Crema, Cuomo, De Poli, Ernst, Fallani, Fossi, Granchi, Grittini, Guerzoni, Huber, Listri, Lysy, Lodola, Mendini, Natalini, Ontani, Portoghesi, Purini, Rauch, Ruggiero, Santachiara, Sottsass, Talani, Tolomeo, Palma and Villani.
The Mirabili collection exhibited in numerous prestigious museums, exhibition centers, and galleries, such as “George Pompidou Centre”, Paris, France; Biennial Art Exhibition, Sydney, Australia; “Abitare il Tempo”, Verona, Italy; Groninger Museum, Groningen, Netherlands; Italia Conti Academy, London, England; “Das Goldenezeitung”, Stuttgart, Germany; “Museo Ideale Leonardo da Vinci”, Vinci, Italy; Denver Art Museum, Denver, USA; “Frankfurter Kunstverein”, Frankfurt, Germany; “Stiftung Villa Stuck”, Munich, Germany; Museum of Modern Art, Ljubljana, Slovenia and “Museo Marino”, Marini Pistoia, Italy.
In 2008, Formitalia acquired the brand “MIAMI SWING” which was established by Renzo Arbore and influenced by his passion for US vintage of the 50s and 60s. This acquisition lead to collaborations with individuals like Renzo Arbore, Alida Cappellini, and Giovanni Licheri who are renown in the art world and have therefore added even more value to the brand.